Green Marketing

Green Marketing Through Tote Bags For A Healthy Tomorrow

greenmarketing7 — Thu, 31 Mar 2011 07:34:16 +0000

Savvy marketers will do anything for promotion if the ROI is good. This is not an offensive line about any of the marketers out there and it is not unethical to use any of the marketing strategies if the product is good. However, on an environmental point of view, there are some of the marketing options which are unethical, no matter how good your product is. For example the use of promotional items that can cause harm to the environment is not a fair business. Remember that the public will accept any useful thing that is offered for free. They don’t question about the eco-friendliness of the promotional items given to them for free. The marketers have to think for a moment.

It is everyone’s responsibility to be kinder to the environment through every possible means. When it comes to the eco-friendly promotional items that do not compromise the effectiveness in creating brand awareness, the promotional tote bags are the ones to look for.

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Get Better Business With Eco Friendly Marketing

greenmarketing7 — Fri, 25 Mar 2011 07:39:46 +0000

Early in life, people are taught of the basic rules of life. They need to learn how to live with others, to interact with others, and to sustain their lives.

However, over the years, with desire to live a comfortable life, some important aspects of the environment are sacrificed. Through the years, the damage aggravates, and today we are reaping the bad effects of these wicked deeds. As people and as a community, it is important to unite and live in an eco-friendly community so the next generations will also be able to enjoy bounty of the earth.

In the business world, an eco-friendly community is especially important. With much of the business world using most of the paper produced today, it is important that the move to an eco-friendly community start in them. There are actually a lot of ways to go green in business. When it comes to corporate gifts, conference materials, and trade show giveaways, there are many green items that can be produced such as recycled business cards, reused postcards, and many others.

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Understanding The “Green” Movement in Your Marketing Efforts

greenmarketing7 — Wed, 16 Mar 2011 07:41:21 +0000

Companies, cities and individuals are getting involved in the green movement. They are doing there part to keep the environment healthier by reducing humans’ impact on the land, using recycled metals and nontoxic substances, organic gardening, adding more green space, building using environmentally friendly materials and more.

An increasing number of businesses are beginning to see it as a market advantage, especially when you consider organic foods is one of the fastest growing markets.

Here are some reasons that organizations and businesses have moved in that direction:

Employees care

According to a recent survey by progressive community network Care2, 48 percent of employees say they would work for less pay, if they could work for a socially responsible company. And they would work hard; according to the survey 40 percent of employees would be willing to work longer hours for a job at a socially responsible company.

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If you don’t mean it, don’t green it

greenmarketing7 — Mon, 14 Mar 2011 07:44:26 +0000

Natural and organic are the new buzz words in the skin care industry with more and more manufacturers jumping on the bandwagon. However, just because the name of the product contains these terms, it doesn’t mean the product is either of these things, organic or natural. Implying something is green when in fact is is far from it is known as greenwashing.

Green is the new buzz word and consumers are driving the sales of “green” products. Companies are jumping on the green bandwagon in an effort to appear more ecologically sound and in many instances, those behind the marketing claims really are making an effort to minimize their impact on the environment. However, in other cases, it is all just a marketing ploy to get consumers on side. There is a lack of clarity around this issue within the skincare industry. In the skincare industry Greenwashing can occur in a number of different ways.

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Become Green and Spend less Time and Expenses – Paperless Office

greenmarketing7 — Wed, 09 Mar 2011 08:19:10 +0000

Numerous offices these days are realizing the benefits, each to themselves and also to the environment that we live in, in becoming paperless. As plenty of you will know, paper usage and distribution is one of the most significant contributors to environmental problems thanks to a high demand for paper which can be often not appropriately restored. This means fewer trees which implies a reduced amount of breathable oxygen is being emitted into the ecosystem. A huge number of creatures are also losing their dwellings each day on account of deforestation that’s not getting reconditioned and transportation can be yet another huge element weighing against the use of paper at work.

The thing is, we understand paper, we like paper and we have now made use of paper for hundreds of years to compose, draw and operate. A lot of the earth’s very best innovative developments will have been initially scribbled on to paper ahead of wowing all of us, however paper, arguably, has had its time.

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Take Your Marketing to Greener Pastures

greenmarketing7 — Mon, 28 Feb 2011 08:17:06 +0000

What if I told you that you could increase the effectiveness of your current marketing campaigns while, at the same time, decrease your company’s impact on the environment – and that after an initial investment, you’d actually save marketing dollars. Would you jump at the chance? Your competition might have already.

No matter where you turn today, everyone is ‘going green’. Why? Because not only is it good for the environment, reducing our carbon footprint, saving energy and preserving our natural resources – it’s also a factor that customers and clients will increasingly be using as criteria to help them differentiate one product and company over another.

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Small Printing Solutions to Green Marketing

greenmarketing7 — Fri, 25 Feb 2011 07:30:49 +0000

As the need to save our planet from global warning becomes more and more dire, the more important it is to become an advocate of the environment. So, as a responsible business owner, aside from using paper bags and offering green products, you can extend your advocacy by using green printing. Doing so, you get to reduce your carbon footprint a lot.

The next time you consider making postcard print or brochure, print it green and small. This doesn’t mean that you print in small quantities rather you print in smaller sizes or formats to save on paper use. But make sure not to lose your material’s promotional impact to effectively achieve the sales and profit you desire. With a glossy and professionally designed material, the recipient will likely look at it and consider visiting your store. Here are some small but effective items you can use in your green campaign.

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Customer Retention: What Customers Want

greenmarketing7 — Wed, 08 Dec 2010 10:52:06 +0000

Marketing strategist and author Steven Howard, in his keynote speech at the DIMENSIONS Marketing & Sales Conference in Melbourne, Australia, explains what customers value and want before they will reward organizations with customer loyalty.

Green Marketing Tips For Eco-Friendly Businesses

greenmarketing7 — Mon, 29 Nov 2010 10:31:13 +0000

Green businesses are especially challenged when it comes to marketing their products and services. You want to reach out to your target audience with a little green marketing but so much of the advertising avenues today are not environmentally-friendly. It feels almost contradictory to promote an eco product through a channel known for producing a lot of waste.

But it is possible to launch a marketing campaign that is easy on the environment. Below are a few green marketing tips for eco-friendly businesses.

Approach Green Websites

The perfect place to start your green marketing campaign is to get your product and service advertised on websites dedicated to talking about eco issues. From green parenting to running an eco conscious business there are websites dedicated to every area of life that can be improved by going green.

There are a variety of ad options available including banner ads and pay per click. However, because green products are still struggling with the stigma of not being as effective as their mainstream counterparts, a particularly effective green marketing move would be to send website owners a free sample of your product. You can then ask for an honest review of the product. A personal recommendation trumps all other forms of marketing.

Give Green Promo Items

If you are going to trade shows and conferences as part of your green marketing campaign, then you will probably want to give away free gifts with your business logo on them to keep your name at the top of minds of customers. While a good idea, you have to be careful because this is an area that produces a lot of waste.

Many businesses purchase cheap trinkets that customers glance at for a second before throwing away in the trash. Instead of adding to the rubble, stand out from the crowd by offering green promo items such as reusable shopping bags. At the very least give away items that will actually be used by recipient such as pens. You’ll help reduce waste and reinforce your green marketing message of eco responsibility.

Green the Conventional

If you must advertise in mainstream media, look for ways to do so in a green way. Advertise in newspapers that use recyclable materials. Instead of leaving flyers at organic food stores, see if they are willing to let you print your green marketing message on the back of their receipt paper. If you want to do television, try to hire a production company that has green processes in place that keeps waste to a minimum.

The world is in the midst of a major change so it is understandable if you cannot always be eco-friendly in your green marketing campaign. Do the best you can with what you have and take comfort in the knowledge that eventually every facet of life will be eco-friendly.

By Stacy Kinney

Green marketing can help your business sprout

greenmarketing7 — Thu, 09 Sep 2010 04:31:50 +0000

By Tasha Cunningham

Small businesses can gain an edge by promoting environmentally sustainable products and services.

For small-business owners, creating and implementing effective marketing strategies can be an uphill battle. The question always becomes: What kind of strategies should you employ to grow your business and are they going to work?

So when a Miami Herald reader recently asked BizBytes whether green marketing strategies could help grow their small business, I turned to D. Steven White, professor of marketing at the University of Massachusetts at Dartmouth and interim director of its Sustainability Studies Program.

What is green marketing anyway?

According to American Marketing Association, it’s defined as “the marketing and promotion of products and services that are environmentally safe.” But what does that mean exactly and how does it pertain to your small business?

“Green marketing for small businesses is really about introducing green products and adopting sustainable practices to differentiate yourself from your competitors,” White said. “Will that lead to more sales for a small business that creates innovative green strategies? Absolutely, it will. It’s a wide open, emerging area of marketing that small, nimble businesses can take advantage of much quicker than larger, bureaucracy-heavy corporations can.”

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